Agile Coach Code of Ethics

Our starting point is the ICF Code of Ethics

For Agile Coaches, we find value in highlighting, evolving and enhancing the following ethics:

Professional Conduct With Clients

  • I will construct clear agreements with my clients, and I will honour all my agreements, made with in the context and spirit of professional coaching relationships.
  • I will ensure that, prior to or at the initial session, my coaching client understands the nature of Agile Coaching and other terms of the coaching agreement.
  • I will accurately identify my qualifications, expertise and experience as a coach.
  • I will not intentionally mislead or make false claims about what my client will receive from the coaching process or from me as their coach.
  • I will respect all clients and potential clients with absolute dignity, confidentiality, as free and equal individuals.
  • With reasonable due notice, I will respect the client’s right to terminate coaching at any point during the process.
  • I will make the client aware what are the expectations of what an Agile Transformation entails as early as possible. For example:
    • I will make the client aware that a transformation is for “Being Agile” and not only “Doing Agile”. That Agile is a mindset, supported by the Values, Principles, Practices of Agile and is not a Methodology.
    • I will be fully transparent in explaining the differences between Coaching, Consulting, Training, Facilitating, Mentoring and Advising with the client. So, that the client is clear in understanding differences between all of these.
    • I will make the client aware that Technical Excellence is a craft that must be grown through tangible practice and is not a resource function.


  • I will obtain agreement from my clients before releasing their names as clients or references, or any other client identifying information.
  • I will not betray any confidentiality with my clients, through any reveal, explicit or implicit even if requested by the underlying payee, except when required by lawful jurisdiction.

Conflict of Interest

  • I will be alert to indications that the client is no longer benefiting from our coaching relationship and will seek to clarify this transparently with the client.
  • If I believe the client would be better served by another coach, or by another resource, I will encourage the client to make a change.
  • Whenever any actual conflict of interest or the potential for a conflict of interest arises, I will openly disclose it and fully discuss with my client how to deal with it in whatever way best serves my client.

Professional Conduct Towards The Profession 

  • I will conduct myself in a manner that reflects positively upon the coaching profession and I will refrain from engaging in conduct or making statements that may negatively impact the public’s understanding or acceptance of coaching as a profession.
  • I will not knowingly make any public statements that are untrue or misleading, or make false claims in any written documents relating to the coaching profession.
  • I will respect the diverse, different viewpoints and approaches within the Agile Community. I will honour the efforts and contributions of others and not misrepresent them in any way as my own.
  • I aim to provide stewardship in sharing my skills and experiences with my clients and the community to further increase the body of knowledge, skills and competencies of everyone.
  • I aim to complete the work in the shortest time possible and will leave as soon as my agreed work is complete.
  • I will make no claims explicit or implicit of outcomes that cannot be scientifically demonstrated without due bias and high confidence.
  • I will comply fully with all copyrights, agreements, work, intellectual property and trademarks and comply with all laws covering the areas of Agile Coaching.
  • As a teacher, mentor, promoter of current and potential Agile Coaches, I will conduct myself in accordance with the Agile Coaching Code of Ethics in all coaching, mentoring, training and supervisory situations.